Beauty is in the eye of the beholder – most people are probably familiar with this saying. In beauty photography, however, beauty is first and foremost in the hands of the photographer and his team. The make-up, the hair, the setting, the light, the clothes - the list never ends, so that one or the other may have shied away from beauty photography. Getting started is not as difficult as it may seem at first.

Every photographer has probably tried his hand at the classic portrait at one time or another. It quickly becomes apparent that it is not just the correct composition that ultimately determines the expression of the final image. In portrait photography in particular, it is particularly important to expose the images correctly. This not only means the intensity of the light, but also other factors that decide whether the intended statement was made with the final portrait or not.

The simple moments, no matter how simple and trivial they may seem at first glance, often turn out to be the most valuable moments in life in retrospect. The best proof of this is a portrait in which the entire family is photographed. It may seem like just a snapshot, but in reality these shots are often special memories, as only time will tell.

Video conferencing has been an important part of many people's everyday work for a few years. A good and successful appearance sometimes decides on a new order or supports you in presenting your own points clearly, clearly, understandably and with the necessary emphasis.

Any lighting mood, no matter how complex, can be imitated with the right studio flashes, permanent lights, light shapers, reflectors and other utensils. This significantly expands the possibilities of every photographer. But it also often leads to excessive demands, as it contains numerous sources of error and gives the impression that as much equipment as possible is needed to achieve a professional look.

Photographers often like to refer to their cameras and all other equipment as their tools. That's true, of course, especially with professional photographers, this term is usually used when the camera has one or the other scratch or when the viewer notices a dent on the lens.

The possibilities of modern studio flashes allow techniques that even some professionals are not always familiar with. In order to use these correctly in the various photographic situations, it is advisable to deal with the extended functions of the studio flashes in detail. Photographers can significantly expand their performance portfolio and their creative possibilities as soon as they are used to high-speed sync, the delay function or freezing fast movements.

Stick lights or tube lights are now among the most popular lighting options for photographers and videographers. The handy and powerful devices allow a particularly flexible lighting and do without heavy structures or light shapers. Our permanent lights are therefore ideal for spontaneous use, outdoor work or special and refreshing looks that are difficult to achieve with other artificial lights.

In professional photography, the quality of light is often described in flowery terms. Cold and warm light or hard and soft light are discussed extensively. The latter, the soft light, seems to be particularly popular, but what exactly is it, how can it be distinguished from the hard light and how can it be used consciously?